Solutions for increased advertising performance and media investment efficiency.About us
Consultancy and solutions for marketing / communication effectiveness and higher media planning and buying efficiency.
Media planning/buying efficiency optimization
Optimization of client communication planning process and investment controlling process
Procedures for efficient client - suppliers process
media audit • benchmarking
set up, conduction and evaluation of media tenders
trainings • workshops
advertising investment strategies • media planning and buying investment optimization • procedures and tools for planning, executing and controling communication projects • set up and optimization of efficient client- supplier relationship
Savings and better advertising results. Competent and with no risks.
Jasna Hrvić Smolec
Sociologist, 25 years of experience in marketing consultancy and management of media advertising investment in Croatia and the region for a large number of Croatian and international clients.
co-funded and lead Digitel Medijski Servisi, an award-winning team of media professionals, for years one of leading media agency in Croatia, a member of international network.
Economist with long term and extensive experience in setting strategies, tools, processes and standards of efficiency and control of investments in the field of media planning and buying for a large number of Croatian and international clients.
Guest lecturer on faculties.